1. It is a porous paint product and does not require sanding or primer to adhere to surfaces. (We're talking laminate too people! My sweet occasional table above has a laminate top and this stuff stuck right on!)
2. It is extremely low-VOC and may be used inside. In fact, I found that it was so low on fumes that I felt comfortable using it in my house in the winter with the windows closed. It makes painting furniture easier because you don't have to lug it outside, which is gold if it is freezing/steaming outdoors or if you live in an apartment and don't have the outdoor area needed to re-do your favorite items.
3. It can easily be manipulated. By manipulated, I mean sanded down (AFTER applying the wax finish) to give a rustic look that many people are into these days, especially if you have a piece of furniture with some knicks and dings.
4. It dries quickly. Impatient people put your hands in the air! (Ok, you can't see me but I have two hands up waving side to side.) Who wants to wait OVERNIGHT to see the rewards of your hardwork?!? Not this girl! This paint dries so quickly that you can wax it within a couple hours of painting and slip it into place. From start to finish, you can paint, wax and accessorize your vintage finds or IKEA hacks in a SINGLE day.
So what's the catch??
First catch, the paint is not as inexpensive as your typical paint from a big box store but remember it does require less elbow grease. If you have ever carried a piece of furniture outside, sanded it down, primed it, painted a couple coats (sanding in between for runs) and let dry overnight, you know that is an arduous process. If that is not your thing you can pay double for the chalk paint and cut out a lot of that work.
Second catch, it does require waxing after you paint. It is very easy but this is one more step. However, waxing > sanding. For me, the pros outweigh the cons.
Here's how it works:
First, find your piece of choice. Here's my chalk paint guinea pig before she was very pretty, there in the corner of our first house. Back story on her: I found this sweet table at a thrift store in 29 Palms, CA when we lived out there for a grand total of $40. She sat in our house for several years before I got up the nerve to actually apply paint. (I'm a chicken when it comes to taking big leaps.)
I added final touches with drawer liner and accessories. That's right, wrapping paper I had on hand like in the dresser makeover.